Three Pitfalls of Event Marketing and How to Avoid Them

Planning an event for customers and prospects can seem like a relatively simple task. After all, how hard can it really be? The fact is, executing the perfect event can be a daunting task that many marketers are ill-prepared to handle until they have a few under their belt. One of the most important things … More Three Pitfalls of Event Marketing and How to Avoid Them

B2B vs. B2C Appointment Setting

Appointment setting can be broken down into two types. These types are business-to-business (B2B) and business-to-consumer (B2C). In general, B2B appointment setting comprises of phone call communication between two businesses to initiate or finalize a transaction. On the other hand, B2C setting includes a direct communication between businesses and consumers. B2B Appointment Setting About 20 … More B2B vs. B2C Appointment Setting

Key Metrics Every Business Owner Needs to Track

If you own your own business, you have a lot to keep track of. Unfortunately, three of the most important things you should be tracking often are put to the side because you just can’t seem to find the time, or the right method, for collecting this information. Another issue business owners encounter is that … More Key Metrics Every Business Owner Needs to Track

The Pitfalls of Telemarketing for B2B Lead Generation

Telemarketing is an extremely effective B2B lead generation method. While much emphasis has been recently placed on tactics such as content marketing and social media, when it comes to B2B lead generation, research shows that phone calls fare much better than these newer tactics. Of course, if your staff isn’t versed in making these type … More The Pitfalls of Telemarketing for B2B Lead Generation

Why Lead Generation Should Never Take a Holiday-Even Over the Holidays

Lead generation is the lifeblood of any business. Unfortunately, many businesses are under the mistaken impression that they only have eleven months out of the year to prospect. Many people believe that attempting to generate sales leads in December is pointless. After all, who is in the mood to talk business when the holidays are … More Why Lead Generation Should Never Take a Holiday-Even Over the Holidays

Three Reasons Post-Sale Follow-Up Calls Make Good Sense

We all know that follow-up calls are critical to sales success. Statistics show that eight out of 10 sales will require at least five follow-up calls before that sale is landed. This is incentive enough to continue to call prospects until they convert. There is another type of follow-up call that many businesses neglect to … More Three Reasons Post-Sale Follow-Up Calls Make Good Sense