Why the Best Marketing Strategies Combine Elements of Inbound and Outbound

In the never-ending battle between inbound and outbound marketing, it turns out neither can claim victory. Instead, the most successful strategies incorporate both methods. And this is backed by research that shows that sales conversions rise significantly when a company moves from using only inbound or only outbound to a combined approach. It can be … More Why the Best Marketing Strategies Combine Elements of Inbound and Outbound

Moderation the Key to a Successful Marketing Strategy

Everything in moderation is a phrase we hear quite often. This advice makes especially good sense it when it comes to a company’s marketing strategy. Research shows that sales conversions significantly increase when a company uses a combined approach of inbound and outbound marketing. What Is The Future Of Digital Marketing? If you’re wondering if … More Moderation the Key to a Successful Marketing Strategy

The Importance of a Two-Pronged Marketing Strategy

Outbound remains a critical piece of any company’s marketing strategy. However, in today’s digital marketplace, the outbound tactics of direct mail, email blasts and telemarketing works best when coupled with a corresponding inbound approach. When working together with inbound marketing, the cost of outbound is lowered while the quality of leads produced is increased. In … More The Importance of a Two-Pronged Marketing Strategy

Four Misconceptions about Outsourcing Appointment Setting Tasks

Many companies would love to outsource their appointment setting tasks because they believe doing so would save them valuable time and resources. They are absolutely correct. When companies do not delegate appointment setting to their salespeople, these salespeople are able to do what they do best-close sales. Likewise, hiring an in-house staff to complete these … More Four Misconceptions about Outsourcing Appointment Setting Tasks

Telemarketing Remains an Invaluable Tool in Business Growth

If you are a business owner looking to grow your business, there are several marketing avenues to explore. Some of the most popular avenues include content marketing, email, social media and blogging. And these are just a few of the ways technology is taking over the world of marketing. In spite of the seismic shift … More Telemarketing Remains an Invaluable Tool in Business Growth

How to Handle Inbound vs. Outbound Appointment Setting

Appointment setting happens one of two ways. Inbound calls become appointments if the prospect calling believes that their inquiry was handled well and that the business they are approaching is a good fit. Outbound calls lead to appointments when the lead is looking for what the business offers, and the business is able to convince … More How to Handle Inbound vs. Outbound Appointment Setting

Three Pitfalls of Event Marketing and How to Avoid Them

Planning an event for customers and prospects can seem like a relatively simple task. After all, how hard can it really be? The fact is, executing the perfect event can be a daunting task that many marketers are ill-prepared to handle until they have a few under their belt. One of the most important things … More Three Pitfalls of Event Marketing and How to Avoid Them

B2B vs. B2C Appointment Setting

Appointment setting can be broken down into two types. These types are business-to-business (B2B) and business-to-consumer (B2C). In general, B2B appointment setting comprises of phone call communication between two businesses to initiate or finalize a transaction. On the other hand, B2C setting includes a direct communication between businesses and consumers. B2B Appointment Setting About 20 … More B2B vs. B2C Appointment Setting