How to Handle Inbound vs. Outbound Appointment Setting

Appointment setting happens one of two ways. Inbound calls become appointments if the prospect calling believes that their inquiry was handled well and that the business they are approaching is a good fit. Outbound calls lead to appointments when the lead is looking for what the business offers, and the business is able to convince … More How to Handle Inbound vs. Outbound Appointment Setting

Three Pitfalls of Event Marketing and How to Avoid Them

Planning an event for customers and prospects can seem like a relatively simple task. After all, how hard can it really be? The fact is, executing the perfect event can be a daunting task that many marketers are ill-prepared to handle until they have a few under their belt. One of the most important things … More Three Pitfalls of Event Marketing and How to Avoid Them

B2B vs. B2C Appointment Setting

Appointment setting can be broken down into two types. These types are business-to-business (B2B) and business-to-consumer (B2C). In general, B2B appointment setting comprises of phone call communication between two businesses to initiate or finalize a transaction. On the other hand, B2C setting includes a direct communication between businesses and consumers. B2B Appointment Setting About 20 … More B2B vs. B2C Appointment Setting

Key Metrics Every Business Owner Needs to Track

If you own your own business, you have a lot to keep track of. Unfortunately, three of the most important things you should be tracking often are put to the side because you just can’t seem to find the time, or the right method, for collecting this information. Another issue business owners encounter is that … More Key Metrics Every Business Owner Needs to Track

The Pitfalls of Telemarketing for B2B Lead Generation

Telemarketing is an extremely effective B2B lead generation method. While much emphasis has been recently placed on tactics such as content marketing and social media, when it comes to B2B lead generation, research shows that phone calls fare much better than these newer tactics. Of course, if your staff isn’t versed in making these type … More The Pitfalls of Telemarketing for B2B Lead Generation