Why Closing the Sale is Just the Beginning

Today’s savviest marketers know that most of their customers will start by making a small purchase and then will continue to make more (and larger) purchases down the road. They also know that marketing done after an initial sale is just as, if not more, important than that which is done before the first sale.

In its article, Embracing the Bow-Tie Funnel: Why Marketing is Most Important After the Win, the online publication, MarTechSeries, explains that in order to optimize and sustain revenue growth, it is necessary to nurture and expand existing customer relationships. What follows are some of the post-sale opportunities:

  1. Implementation
  2. Renewal
  3. Expansion and Upselling
  4. Cross Selling

Unfortunately, less than half of all companies focus on both acquisition and retention. Tactical Telesolutions can help you contact customers post-sale. For more information on all of our services, give us a call at 800-700-7422.


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