In the never-ending battle between inbound and outbound marketing, it turns out neither can claim victory. Instead, the most successful strategies incorporate both methods. And this is backed by research that shows that sales conversions rise significantly when a company moves from using only inbound or only outbound to a combined approach.
It can be difficult, however, to know which inbound strategies and which outbound strategies are best for your business. The truth is, it will probably take some trial and error until you know for sure. It also may vary depending on what you are trying to accomplish with a particular campaign.
An article posted on business2community.com, 7 Practical Inbound and Outbound Marketing Tactics to Implement Today, provides some suggestions how to make the switch to a combined marketing approach. These include:
- Using inbound data to inform your outbound efforts
- Emailing and retargeting visitors who have engaged with your content
- Encouraging communication between your inbound and outbound teams
- Measuring the ROI of both inbound and outbound
It can be difficult to go from an all inbound or all outbound marketing approach if that is how you have always done it. Chances are, however, once you see the results you will wonder why you waited so long to try it.