Everything in moderation is a phrase we hear quite often. This advice makes especially good sense it when it comes to a company’s marketing strategy. Research shows that sales conversions significantly increase when a company uses a combined approach of inbound and outbound marketing.
If you’re wondering if inbound or outbound marketing is the future of digital marketing, you may be surprised to learn that it’s not one or the other. Instead, it’s a little bit of both.
Inbound and outbound marketing used to be at odds with one another. Now that they are working together, both tactics are becoming more successful.
Many of the companies that push inbound marketing actually use outbound marketing to push their products or services. And vice versa. Ironic? It certainly is.