If you are a business owner looking to grow your business, there are several marketing avenues to explore. Some of the most popular avenues include content marketing, email, social media and blogging. And these are just a few of the ways technology is taking over the world of marketing.
In spite of the seismic shift toward digital marketing, one tried-and-true method continues to perform as well, if not better, than these strategies. That method is telemarketing. So why is this? Why, when everyone seems tethered to their smartphones or tablets, do telesales still perform so well?
Perhaps the number one reason telemarketing remains so popular is that it has been able to not just keep up with digital marketing, but it has been able to integrate with those digital methods.
If you are wondering how your business can benefit from telemarketing in today’s increasingly digital marketplace, read on:
- Telemarketing provides a direct link to customers and prospects. No matter how tech-savvy and tied to computer or mobile device, there are times when a person wants to talk to a real person. Telemarketing allows them to do so. Inbound telemarketing allows a person to call and talk with an actual person when they can’t get the answer they are looking for online.
- Telemarketing builds trust. Relationships are the key to any long-term partnership between a business and customer. It is hard to build such a relationship if you never actually speak.
- Telemarketing can gage customer sentiment. Just as texts can be taken out of context, it can be difficult for a business to know how a customer really feels about their product or service without having a conversation with that customer. Also, talking with a customer allows an agent to convey empathy-something that is very hard to do through text or email. While it is not necessary to show this level of empathy and understanding all the time, when there is an issue with a client, it is often best to pick up the phone and let that customer know you care enough to talk with them.
- Telemarketing allows for the generation of immediate leads. Not only does talking with a customer allow you to get a better feel for what they are looking for in a product or service, it also allows you to upsell on the spot. There is no better way to get a feel for exactly what a customer or prospect is looking for than to have them tell you.
Telemarketing continues to be an important way to grow your business. And much to many business owners’ surprise, the rise in digital technology has made telemarketing even more valuable.