B2B vs. B2C Appointment Setting

Appointment setting can be broken down into two types. These types are business-to-business (B2B) and business-to-consumer (B2C). In general, B2B appointment setting comprises of phone call communication between two businesses to initiate or finalize a transaction.

On the other hand, B2C setting includes a direct communication between businesses and consumers.

B2B Appointment Setting

About 20 percent of an appointment setter’s time is spent creating and leaving voicemails. It is suitable for businesses unwilling to talk to someone without their prior knowledge. It’s a useful method of filtering undesired communication. Therefore, it’s vital to leave the type of voicemails that will attract and convince prospective clients.

B2B appointment setting has several benefits, including:

  • Allows you to select potential clients
  • Facilitates effective brand marketing
  • Often leads to new growth opportunities due to reliable communication with customers

Tips for Successful B2B Appointment Setting

  • Make a long-lasting impression on a client for them to call back
  • Allow clients to call you at a time convenient for them
  • Avoid leaving your address in a voicemail message

B2C Appointment Setting

B2C appointment setting needs determination and endurance. Lead generation for product sales is usually voice recorded hence creating a high-interest level in potential clients. It is also suitable for disseminating vital information for an investment’s product sales.

The technique has a reasonable response rate as it allows instant interaction with clients. You don’t have to wait for their reaction to your product advertisements. A quality telemarketing setting also provides clients with precise answers enabling them to make informed decisions.

Subtle Differences between B2B and B2C Appointment Setting

Target Group

B2B telemarketing entails making phone calls to initiate transactions with different enterprises. On the other hand, B2C setting targets direct consumers of a particular product.


B2B is relationship driven while B2C is typically product driven. For a connection to be established, businesses have to work together. For B2C the product determines the performance. If clients are impressed, they will embrace the product.

Sale Strategies

In the B2B setting, there are clear sale strategies that are implemented by a salesperson while in B2C the end users handle a particular channel. The consumers or clients are left with the option to respond and not called to give a response.

Market Size

B2B has a small target market compared to that of B2C. It is so because of the number of businesses in existence as compared to a product which is consumed by many people.

Despite having slight variations, both B2B and B2C appointment settings have common goals. These include promoting product brands, increasing sales and retaining clients.


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