How to Update Your Marketing Strategy for 2018

The New Year is upon us and it’s time to take a good hard look at your company’s marketing strategy for 2018. One of the most important things to consider when it comes to how to better market your business in the New Year is to decide what didn’t work in 2017. After all, sometimes you can learn more from your failures than from your successes.

Do you need to reevaluate who exactly your target audience is or is it your marketing message you need to redefine? These are questions you need to reflect on and then answer if you want 2018 to be more successful than 2017.

If you are having trouble knowing what you need to be doing differently in 2018, here are some things to think about:

  1. Is my content doing its job? Quality content continues to be critical to the success of your business. It is what allows you to get noticed by the search engines and, in turn, customers and prospects. What topics do you need to address this year? What sort of insight can you offer that your competitors can’t?
  2. How is my inbound marketing? If you are spending the bulk of your marketing budget on outbound marketing methods-broadcast or print ads, for example-you may want to seriously reconsider your marketing priorities. Experts tell us that outbound marketing is not producing the results it once did. Further, inbound marketing continues to make great strides in lead generation. Plus, it is a lot more cost-effective.
  3. Does my social media strategy too broad? If you are trying to maintain a presence on too many social media channels, chances are you need to rethink your methods. Do your research to see what channels are most popular with your target audience and focus on those. Spreading yourself too thin will dilute your efforts and fail to produce the results you are looking to achieve.
  4. Is your website doing its job? No matter what your marketing strategy, in most cases you are attempting to drive traffic to your website. But what will people find when they get there? Make sure to freshen up your website and include any new product offerings.

The New Year is a great opportunity to show your customers and prospects what you have in store for them in 2018. Make sure what they find is worth their time and effort!


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