Why Lead Generation Should Never Take a Holiday-Even Over the Holidays

Lead generation is the lifeblood of any business. Unfortunately, many businesses are under the mistaken impression that they only have eleven months out of the year to prospect. Many people believe that attempting to generate sales leads in December is pointless. After all, who is in the mood to talk business when the holidays are … More Why Lead Generation Should Never Take a Holiday-Even Over the Holidays

Three Reasons Post-Sale Follow-Up Calls Make Good Sense

We all know that follow-up calls are critical to sales success. Statistics show that eight out of 10 sales will require at least five follow-up calls before that sale is landed. This is incentive enough to continue to call prospects until they convert. There is another type of follow-up call that many businesses neglect to … More Three Reasons Post-Sale Follow-Up Calls Make Good Sense

How Defining a Buyer Persona Leads to B2B Appointment Setting Success

Appointment setting without a clearly defined buyer persona is a recipe for low success rates. By the same token, identifying your buyer persona can lead to not only more appointments but more sales, as well. Failing to identify your ideal buyer persona not only leads to fewer and less productive appointments, there are other drawbacks, … More How Defining a Buyer Persona Leads to B2B Appointment Setting Success

Why Outsourcing Fundraising Calls Makes Good Financial Sense

If you run a non-profit agency, it can be difficult to concentrate on the core mission of your organization when you are bogged down with the necessary task of making solicitation calls to donors. Unfortunately, these calls are critical to the success of your organization and cannot be ignored or put on the back burner. … More Why Outsourcing Fundraising Calls Makes Good Financial Sense

Telephone Surveys Provide Accurate Assessment of Customer Service Performance

If you were to compare two companies that provide exactly the same product at the exact same price how would you be able to predict which one would be more successful? It comes down to one thing: customer service. Customer service is so important, in fact, that if one company sells the same product at … More Telephone Surveys Provide Accurate Assessment of Customer Service Performance

Why Putting a Customer on Hold is Never Good for Business

Running a successful customer contact center means knowing what your customers are looking for when it comes to call-in support. After all, if you don’t know what your customers are looking for how can expect to give them what they want? The most important thing that consumers expect when they call for help is that … More Why Putting a Customer on Hold is Never Good for Business

Make the Most of Tradeshows with Pre- and Post-Show Calls

Tradeshows continue to be one of the most effective lead generation techniques for B2B. These events offer the type of face-to-face interactions that work so well in the B2B marketplace. Purchasing a booth at a tradeshow is not cheap. That is why it is so important that you make sure that in addition to the … More Make the Most of Tradeshows with Pre- and Post-Show Calls