Why Outsourcing Fundraising Calls Makes Good Financial Sense

If you run a non-profit agency, it can be difficult to concentrate on the core mission of your organization when you are bogged down with the necessary task of making solicitation calls to donors. Unfortunately, these calls are critical to the success of your organization and cannot be ignored or put on the back burner. … More Why Outsourcing Fundraising Calls Makes Good Financial Sense

Telephone Surveys Provide Accurate Assessment of Customer Service Performance

If you were to compare two companies that provide exactly the same product at the exact same price how would you be able to predict which one would be more successful? It comes down to one thing: customer service. Customer service is so important, in fact, that if one company sells the same product at … More Telephone Surveys Provide Accurate Assessment of Customer Service Performance

Why Putting a Customer on Hold is Never Good for Business

Running a successful customer contact center means knowing what your customers are looking for when it comes to call-in support. After all, if you don’t know what your customers are looking for how can expect to give them what they want? The most important thing that consumers expect when they call for help is that … More Why Putting a Customer on Hold is Never Good for Business

Make the Most of Tradeshows with Pre- and Post-Show Calls

Tradeshows continue to be one of the most effective lead generation techniques for B2B. These events offer the type of face-to-face interactions that work so well in the B2B marketplace. Purchasing a booth at a tradeshow is not cheap. That is why it is so important that you make sure that in addition to the … More Make the Most of Tradeshows with Pre- and Post-Show Calls

The Important Role of Marketing Audits

Many businesses today fail to take advantage of marketing audits. This is unfortunate since marketing audits can help businesses achieve the results they are looking for when it comes to marketing their brand. In the simplest terms, a marketing audit is an independent assessment of a business’s marketing performance. It allows a business to understand … More The Important Role of Marketing Audits

The Importance of Follow-Up Calls to Direct Mail Campaigns

Follow-up calls are one the most important factors in a successful direct mail campaign. In fact, no matter how well executed your direct mail campaign, hot leads are almost certain to turn cold without effective follow-up calls. And don’t be fooled into thinking that a cursory call is all that is necessary. After all, if … More The Importance of Follow-Up Calls to Direct Mail Campaigns

What to do When Your Lead Generation Efforts Don’t Produce Leads

Are your lead generation efforts falling flat? If the answer to this question is yes, you are not alone. Most business report poor lead generation results at one time or another. While it would be wonderful if you could pinpoint one specific reason for subpar lead generation results, often it is more than just one … More What to do When Your Lead Generation Efforts Don’t Produce Leads