Integrating Sales and Marketing to Grow Your Business

Integrating Sales and Marketing to Grow Your Business   Sales and marketing are often used interchangeably or incorrectly. To clarify, a salesperson engages in face-to-face meetings, makes phone calls and networks to sell a particular product or service for a business. Marketing entails familiarizing prospects—through the use of techniques like direct mail pieces, content marketing … More Integrating Sales and Marketing to Grow Your Business

Five Practical Tips for a Successful Small Business Advertising Campaign

Big companies and multi-national corporations are able to spend millions on advertising. Small businesses, on the other, don’t have the same luxury. In today’s digital marketplace, however, that doesn’t mean that small businesses don’t have any advertising clout. As a small business, however, you must be vigilant about how you spend your marketing dollars when … More Five Practical Tips for a Successful Small Business Advertising Campaign

Why the Best Marketing Strategies Combine Elements of Inbound and Outbound

In the never-ending battle between inbound and outbound marketing, it turns out neither can claim victory. Instead, the most successful strategies incorporate both methods. And this is backed by research that shows that sales conversions rise significantly when a company moves from using only inbound or only outbound to a combined approach. It can be … More Why the Best Marketing Strategies Combine Elements of Inbound and Outbound

Moderation the Key to a Successful Marketing Strategy

Everything in moderation is a phrase we hear quite often. This advice makes especially good sense it when it comes to a company’s marketing strategy. Research shows that sales conversions significantly increase when a company uses a combined approach of inbound and outbound marketing. What Is The Future Of Digital Marketing? If you’re wondering if … More Moderation the Key to a Successful Marketing Strategy