The Importance of Follow-Up Calls to Direct Mail Campaigns

Follow-up calls are one the most important factors in a successful direct mail campaign. In fact, no matter how well executed your direct mail campaign, hot leads are almost certain to turn cold without effective follow-up calls. And don’t be fooled into thinking that a cursory call is all that is necessary. After all, if … More The Importance of Follow-Up Calls to Direct Mail Campaigns

What to do When Your Lead Generation Efforts Don’t Produce Leads

Are your lead generation efforts falling flat? If the answer to this question is yes, you are not alone. Most business report poor lead generation results at one time or another. While it would be wonderful if you could pinpoint one specific reason for subpar lead generation results, often it is more than just one … More What to do When Your Lead Generation Efforts Don’t Produce Leads

Why Even Small Businesses Need to Focus on Business Development

As a small business owner, there is a great deal to focus on. Unfortunately, in their quest to manage every aspect of their business, many business owners find themselves neglecting what they need to concentrate on most: business development. The fact is, without a business development strategy, a business-of any size-will eventually fail. Conversely, business … More Why Even Small Businesses Need to Focus on Business Development

The Importance of Honing Your Business Development Skills

Business development is an ongoing skill business owners need to continually refine in order to keep their sales pipeline full. Unfortunately, when times are good and customers plentiful, it is easier to push this important task to the side. While business development seems like a straightforward task that is not always the case. To be … More The Importance of Honing Your Business Development Skills

Five Ways to Spice Up Your Lead Generation Efforts

There are several tried-and-true methods to generate leads for your business. Periodically, however, businesses may need to augment those efforts with some fresh tactics. Even if you aren’t desperate for leads at this moment, it is always good to mix things up a bit. By doing so you may attract some leads that you otherwise … More Five Ways to Spice Up Your Lead Generation Efforts

Six Ways to Use Inbound Calls to Drive Sales Conversions

If you own a business, inbound calls are an invaluable resource. Not only do inbound calls have extremely high conversation rates, they provide critical customer information that you are unlikely to get anywhere else. Many inbound calls originate when people visit your website and then call for more information or make a purchase. But how … More Six Ways to Use Inbound Calls to Drive Sales Conversions

Seven Ways to Target and Connect with Prospects

Targeting and connecting with prospects is crucial to any effective lead generation strategy. Implementing such a strategy involves a great deal of time and money and the success of the strategy can literally make or break a business. If you are in the market for some new customers, it is essential that you don’t waste … More Seven Ways to Target and Connect with Prospects